/* TruFlo Creative, Direction B "Daylight Blueprint"
   60 white / 30 soft blue-grey / 10 brand blue (buttons + key highlights only).
   Brand blue #38b6ff never carries text on white; blue text uses --link. */
/* self-hosted Google Fonts (latin subset): DM Sans variable covers 400 and 700 */
@font-face{font-family:"DM Sans";font-style:normal;font-weight:400 700;font-display:swap;src:url(/fonts/dm-sans-latin.woff2) format("woff2")}
@font-face{font-family:"Poppins";font-style:normal;font-weight:700;font-display:swap;src:url(/fonts/poppins-700-latin.woff2) format("woff2")}
:root{
  --bg:#ffffff;
  --soft:#f2f6f9;
  --soft-2:#e8eff4;
  --line:#e1e8ee;
  --ink:#16212a;
  --ink-2:#26313a;
  --muted:#56636e;
  --blue:#38b6ff;
  --blue-ink:#06202e;
  --link:#0d6fb2;
  --radius:14px;
  --wrap:1160px;
  --gut:clamp(20px,4vw,40px);
  --sec:clamp(72px,10vw,128px);
  --display:"Poppins",system-ui,-apple-system,"Segoe UI",sans-serif;
  --body:"DM Sans",system-ui,-apple-system,"Segoe UI",sans-serif;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-padding-top:96px}
body{margin:0;background:var(--bg);color:var(--ink);font:400 1.0625rem/1.65 var(--body)}
img{display:block;max-width:100%;height:auto}
svg:not([width]){width:1.15em;height:1.15em;flex:none;vertical-align:-.18em}
a>svg{vertical-align:-.2em}
a{color:var(--link)}
a:hover{text-decoration-thickness:2px}
h1,h2,h3{font-family:var(--display);font-weight:700;color:var(--ink);margin:0;letter-spacing:-.015em;text-wrap:balance}
h1{font-size:clamp(2.5rem,5.6vw,4.25rem);line-height:1.04}
h2{font-size:clamp(1.9rem,3.6vw,2.75rem);line-height:1.12}
h3{font-size:1.25rem;line-height:1.3}
p{margin:0}
ul,ol{margin:0;padding:0;list-style:none}
blockquote,figure{margin:0}
:focus-visible{outline:3px solid var(--link);outline-offset:3px;border-radius:4px}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:#fff;padding:10px 14px;border-radius:8px;z-index:100}
.skip:focus{left:8px}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gut)}
.sec{padding:var(--sec) 0}
.sec--soft{background:var(--soft)}
.sec--tight{padding:clamp(40px,6vw,64px) 0}
.eyebrow{display:flex;align-items:center;gap:10px;font-size:.8rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:18px}
.eyebrow::before{content:"";width:22px;height:3px;border-radius:2px;background:var(--blue)}
.lede{font-size:1.15rem;color:var(--muted);max-width:56ch;margin-top:20px}
.head{max-width:720px;margin-bottom:clamp(40px,6vw,64px)}
.head--center{margin-left:auto;margin-right:auto;text-align:center}
.head--center .eyebrow{justify-content:center}
.head--center .lede{margin-left:auto;margin-right:auto}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:50px;padding:12px 24px;border-radius:10px;font:700 1rem/1.2 var(--body);text-decoration:none;text-align:center;border:2px solid transparent;cursor:pointer}
.btn--blue{background:var(--blue);color:var(--blue-ink)}
.btn--blue:hover{background:#27a6f0}
.btn--line{border-color:var(--ink);color:var(--ink);background:transparent}
.btn--line:hover{background:var(--ink);color:#fff}
.btn--sm{min-height:44px;padding:8px 18px;font-size:.95rem}
.cta-row{display:flex;flex-wrap:wrap;align-items:center;gap:14px 22px;margin-top:34px}
.cta-note{font-size:.95rem;color:var(--muted)}
.cta-note a{font-weight:700}

/* header */
.site-head{position:sticky;top:0;z-index:40;background:rgba(255,255,255,.96);border-bottom:1px solid var(--line)}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:76px}
.brand img{height:46px;width:auto}
.nav{display:flex;align-items:center;gap:32px}
.nav ul{display:flex;gap:28px}
.nav ul a{color:var(--ink-2);text-decoration:none;font-weight:500;padding:10px 2px}
.nav ul a:hover,.nav ul a[aria-current]{color:var(--link)}
.nav ul a[aria-current]{box-shadow:inset 0 -3px 0 var(--blue)}
.menu-btn{display:none;background:none;border:0;padding:10px;margin-right:-10px;cursor:pointer;color:var(--ink)}
@media (max-width:880px){
  .brand img{height:38px}
  .menu-btn{display:block}
  .nav{position:absolute;left:0;right:0;top:100%;background:#fff;border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;gap:0;padding:8px var(--gut) 20px;display:none}
  .nav.open{display:flex}
  .nav ul{flex-direction:column;gap:0}
  .nav ul a{display:block;padding:14px 0;border-bottom:1px solid var(--line)}
  .nav ul a[aria-current]{box-shadow:none}
  .nav .btn{margin-top:16px}
}

/* hero */
.hero{padding:clamp(48px,7vw,96px) 0 clamp(64px,8vw,112px)}
.hero .wrap{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(36px,5vw,72px);align-items:center}
.hero .lede{max-width:40ch}
.hero-quote{margin-top:44px;padding-top:24px;border-top:1px solid var(--line);max-width:46ch}
.hero-quote p{color:var(--ink-2)}
.hero-quote cite{display:block;margin-top:8px;font-style:normal;font-size:.9rem;color:var(--muted)}
.hero-media{background:var(--soft);border-radius:22px;padding:clamp(14px,2.4vw,26px)}
.hero-media img{border-radius:14px;width:100%;aspect-ratio:1000/730;object-fit:cover}
.hero-media figcaption{margin-top:12px;font-size:.9rem;color:var(--muted);padding:0 4px}
@media (max-width:880px){.hero .wrap{grid-template-columns:1fr}}

/* page head (inner pages) */
.page-head{padding:clamp(56px,8vw,104px) 0 clamp(40px,6vw,72px);border-bottom:1px solid var(--line)}
.page-head .lede{max-width:60ch}

/* trades strip */
.trades{background:var(--soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:22px 0}
.trades .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:8px 18px;font-weight:500;color:var(--ink-2)}
.trades strong{font-family:var(--display);margin-right:6px}
.trades li{display:inline-flex;align-items:center;gap:18px}
.trades ul{display:flex;flex-wrap:wrap;gap:8px 18px}
.trades li+li::before{content:"";width:5px;height:5px;border-radius:50%;background:var(--blue)}

/* problem */
.split{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(36px,6vw,96px);align-items:start}
.split .sticky{position:sticky;top:120px}
.pains li{display:grid;grid-template-columns:34px 1fr;gap:16px;padding:22px 0;border-bottom:1px solid var(--line)}
.pains li:first-child{border-top:1px solid var(--line)}
.pains svg{width:26px;height:26px;color:#c0392b;margin-top:2px}
.pains b{display:block;font-family:var(--display);font-size:1.08rem;margin-bottom:2px}
.pains p{color:var(--muted)}
@media (max-width:880px){.split{grid-template-columns:1fr}.split .sticky{position:static}}

/* system */
.system{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;counter-reset:step}
.step{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px 22px 24px}
.step .num{font-size:.78rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.step h3{font-size:1.5rem;margin:6px 0 2px}
.step .goal{font-weight:700;color:var(--ink-2)}
.step ul{margin-top:18px;border-top:1px solid var(--line);padding-top:14px}
.step li{padding:5px 0 5px 22px;position:relative;font-size:.97rem;color:var(--ink-2)}
.step li::before{content:"";position:absolute;left:2px;top:14px;width:8px;height:8px;border-radius:2px;background:var(--soft-2);border:1px solid #c9d6df}
.step--key{border:2px solid var(--blue);box-shadow:0 22px 44px -30px rgba(13,111,178,.6)}
.step--key .tag{position:absolute;top:-13px;left:20px;background:var(--blue);color:var(--blue-ink);font-size:.75rem;font-weight:700;padding:4px 10px;border-radius:999px}
.step--key li::before{background:var(--blue);border-color:var(--blue)}
@media (max-width:1000px){.system{grid-template-columns:repeat(2,1fr)}}
@media (max-width:600px){.system{grid-template-columns:1fr}}
.after{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:18px;margin-top:40px;padding:26px 28px;border-radius:var(--radius);background:var(--soft)}
.after p{font-weight:500;color:var(--ink-2);max-width:52ch}

/* stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stats div{padding:30px 24px}
.stats div+div{border-left:1px solid var(--line)}
.stats strong{display:block;font-family:var(--display);font-size:clamp(2.2rem,4vw,3.2rem);line-height:1.05;color:var(--ink)}
.stats span{display:block;margin-top:6px;color:var(--muted);font-size:.97rem}
.source{margin-top:14px;font-size:.85rem;color:var(--muted)}
@media (max-width:800px){.stats{grid-template-columns:repeat(2,1fr)}.stats div:nth-child(3){border-left:0}.stats div:nth-child(n+3){border-top:1px solid var(--line)}}

/* process */
.process{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(24px,4vw,48px)}
.process li{border-top:3px solid var(--ink);padding-top:22px}
.process .n{font-family:var(--display);font-size:3rem;line-height:1;color:var(--link);margin-bottom:14px}
.process h3{margin-bottom:10px}
.process p{color:var(--muted)}
@media (max-width:800px){.process{grid-template-columns:1fr}}

/* pricing */
.step1{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px;border:1px dashed #b9c8d3;border-radius:var(--radius);padding:20px 24px;margin-bottom:28px;background:#fff}
.step1 p{color:var(--ink-2);max-width:62ch}
.step1 b{font-family:var(--display)}
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:stretch}
.tier{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:18px;padding:30px 26px}
.tier .t{font-size:.78rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.tier h3{font-size:1.45rem;margin:6px 0 14px}
.price{font-family:var(--display);font-size:2.4rem;font-weight:700;line-height:1}
.price small{font-family:var(--body);font-size:1rem;font-weight:500;color:var(--muted)}
.term{font-size:.9rem;color:var(--muted);margin-top:6px}
.tier .for{margin:18px 0;color:var(--ink-2)}
.tier ul{border-top:1px solid var(--line);padding-top:14px;flex:1}
.tier li{display:grid;grid-template-columns:22px 1fr;gap:8px;padding:6px 0;font-size:.97rem}
.tier li svg{width:18px;height:18px;margin-top:4px;color:var(--link)}
.tier .g{margin-top:16px;padding:12px 14px;border-radius:10px;background:var(--soft);font-weight:700;font-size:.95rem;color:var(--ink)}
.tier .ng{margin-top:16px;font-size:.88rem;color:var(--muted)}
.tier .btn{margin-top:22px}
.tier--pop{border:2px solid var(--blue);position:relative;box-shadow:0 30px 60px -40px rgba(13,111,178,.7)}
.tier--pop .badge{position:absolute;top:-14px;right:22px;background:var(--blue);color:var(--blue-ink);font-size:.75rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:5px 12px;border-radius:999px}
.fine{margin-top:22px;text-align:center;color:var(--muted);font-size:.95rem}
@media (max-width:960px){.tiers{grid-template-columns:1fr;max-width:520px;margin:0 auto}}

/* guarantee */
.guar{display:grid;grid-template-columns:auto 1fr;gap:clamp(28px,5vw,64px);align-items:center;background:var(--soft);border-radius:24px;padding:clamp(28px,5vw,56px)}
.seal{width:clamp(150px,18vw,200px);aspect-ratio:1;border-radius:50%;background:#fff;border:3px solid var(--blue);display:grid;place-content:center;text-align:center}
.seal strong{font-family:var(--display);font-size:clamp(3.4rem,6vw,4.5rem);line-height:.9}
.seal span{font-size:.8rem;font-weight:700;letter-spacing:.12em;color:var(--muted)}
.guar p.big{font-size:1.12rem;color:var(--ink-2);margin-top:16px;max-width:60ch}
.checks{margin-top:20px}
.checks li{display:grid;grid-template-columns:24px 1fr;gap:10px;padding:5px 0;color:var(--ink-2)}
.checks svg{width:20px;height:20px;margin-top:4px;color:var(--link)}
@media (max-width:760px){.guar{grid-template-columns:1fr}}

/* founders band */
.team{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(32px,5vw,72px);align-items:center}
.team img{border-radius:18px;width:100%}
.team p+p{margin-top:16px}
.team .body{color:var(--ink-2)}
@media (max-width:880px){.team{grid-template-columns:1fr}}

/* faq */
.faq{max-width:820px;margin:0 auto}
.faq details{border-bottom:1px solid var(--line)}
.faq details:first-child{border-top:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;padding:22px 0;font-family:var(--display);font-weight:700;font-size:1.1rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.6rem;line-height:1;color:var(--link);flex:none}
.faq details[open] summary::after{content:"\2212"}
.faq details p{padding:0 0 24px;color:var(--ink-2);max-width:68ch}

/* partner */
.partner{display:grid;grid-template-columns:auto 1fr auto;gap:24px 36px;align-items:center;border:1px solid var(--line);border-radius:18px;padding:28px 30px}
.partner .mark{font-family:var(--display);font-weight:700;font-size:1.5rem;letter-spacing:.02em}
.partner p{color:var(--ink-2);max-width:62ch}
@media (max-width:800px){.partner{grid-template-columns:1fr}}

/* final cta */
.final{background:var(--blue);color:var(--blue-ink);border-radius:26px;padding:clamp(40px,7vw,80px) clamp(24px,6vw,72px);display:grid;grid-template-columns:1.3fr auto;gap:28px 48px;align-items:center}
.final h2{color:var(--blue-ink)}
.final p{margin-top:14px;max-width:56ch;font-size:1.08rem}
.final .btn{background:var(--blue-ink);color:#fff}
.final .btn:hover{background:#000}
.final small{display:block;margin-top:12px;font-size:.9rem;text-align:center}
@media (max-width:800px){.final{grid-template-columns:1fr}}

/* services detail */
.pillar{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(28px,5vw,72px);padding:clamp(40px,6vw,64px) 0;border-top:1px solid var(--line)}
.pillar:last-child{border-bottom:1px solid var(--line)}
.pillar .k{font-size:.8rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.pillar h3{font-size:clamp(1.6rem,3vw,2.2rem);margin:8px 0 12px}
.pillar p{color:var(--ink-2)}
.pillar ul{display:grid;grid-template-columns:1fr 1fr;gap:12px 24px;align-content:start}
.pillar li{display:grid;grid-template-columns:22px 1fr;gap:10px;padding:14px 16px;background:var(--soft);border-radius:10px;font-weight:500}
.pillar li svg{width:18px;height:18px;margin-top:4px;color:var(--link)}
.pillar--key{background:linear-gradient(90deg,transparent,rgba(56,182,255,.07),transparent)}
.pillar--key .k::after{content:" \00B7  Where jobs get won";color:var(--link)}
@media (max-width:880px){.pillar{grid-template-columns:1fr}.pillar ul{grid-template-columns:1fr}}

/* results */
.intro{max-width:760px;font-size:1.12rem;color:var(--ink-2)}
.case{display:grid;grid-template-columns:.35fr 1fr;gap:clamp(24px,4vw,56px);padding:clamp(40px,6vw,64px) 0;border-top:1px solid var(--line)}
.case .no{font-family:var(--display);font-size:3.2rem;line-height:1;color:var(--link)}
.case .cat{font-size:.8rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-top:14px}
.case .svc{font-size:.92rem;color:var(--muted);margin-top:6px}
.case h3{font-size:clamp(1.4rem,2.4vw,1.8rem)}
.chips{display:flex;flex-wrap:wrap;gap:10px;margin:18px 0 22px}
.chips li{background:var(--soft);border:1px solid var(--line);border-radius:999px;padding:6px 14px;font-weight:700;font-size:.92rem}
.ba{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.ba div{border-radius:12px;padding:18px 20px}
.ba .b{background:var(--soft)}
.ba .a{background:#fff;border:1px solid var(--line)}
.ba b{display:block;font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:6px}
.case details{margin-top:16px}
.case summary{cursor:pointer;font-weight:700;color:var(--link);padding:8px 0}
.case details h4{font-family:var(--display);margin:14px 0 6px}
.case details p{color:var(--ink-2)}
@media (max-width:760px){.case{grid-template-columns:1fr}.ba{grid-template-columns:1fr}}
.gallery{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.gallery button{display:block;padding:0;border:0;background:var(--soft);border-radius:12px;overflow:hidden;cursor:zoom-in}
.gallery img{width:100%;aspect-ratio:4/3;object-fit:cover;transition:transform .3s ease}
.gallery button:hover img{transform:scale(1.03)}
@media (max-width:900px){.gallery{grid-template-columns:repeat(2,1fr)}}
.lightbox{border:0;padding:0;background:transparent;max-width:min(92vw,1400px);max-height:92vh}
.lightbox::backdrop{background:rgba(10,16,21,.88)}
.lightbox img{max-height:84vh;width:auto;margin:0 auto;border-radius:10px}
.lightbox p{color:#fff;text-align:center;margin-top:10px}
.lightbox form{position:fixed;top:14px;right:14px}
.lightbox .x{background:#fff;color:var(--ink);border:0;border-radius:999px;width:44px;height:44px;font-size:1.4rem;cursor:pointer}
.quote-big{max-width:880px;margin:0 auto;text-align:center}
.quote-big p{font-family:var(--display);font-weight:600;font-size:clamp(1.2rem,2.3vw,1.6rem);line-height:1.5;color:var(--ink)}
.quote-big cite{display:block;margin-top:18px;font-style:normal;color:var(--muted)}

/* about */
.story{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,5vw,72px);align-items:center}
.story .body p{color:var(--ink-2)}
.story .body p+p{margin-top:16px}
.story img{border-radius:18px}
@media (max-width:880px){.story{grid-template-columns:1fr}}
.bios{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.bio{background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden}
.bio img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 30%;background:var(--soft)}
.bio .t{padding:24px 26px 28px}
.bio .role{font-size:.8rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-top:4px}
.bio p.b{margin-top:14px;color:var(--ink-2)}
@media (max-width:800px){.bios{grid-template-columns:1fr}}
.beliefs{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px)}
.beliefs li{padding-top:20px;border-top:3px solid var(--blue)}
.beliefs h3{margin-bottom:8px}
.beliefs p{color:var(--muted)}
@media (max-width:800px){.beliefs{grid-template-columns:1fr}}

/* contact */
.contact{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,5vw,72px);align-items:start}
.next li{display:grid;grid-template-columns:36px 1fr;gap:14px;padding:16px 0;border-bottom:1px solid var(--line)}
.next .n{width:32px;height:32px;border-radius:50%;background:var(--soft);display:grid;place-content:center;font-weight:700}
.next p{color:var(--muted)}
.direct{margin-top:28px;display:grid;gap:10px}
.direct a{font-weight:700;font-size:1.1rem;text-decoration:none}
.form{background:var(--soft);border-radius:22px;padding:clamp(24px,4vw,40px)}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form label{display:block;font-weight:700;font-size:.95rem;margin:0 0 6px}
.form .f{margin-bottom:18px}
.form input,.form textarea{width:100%;font:inherit;color:var(--ink);background:#fff;border:1.5px solid #c9d6df;border-radius:10px;padding:13px 14px;min-height:50px}
.form textarea{min-height:130px;resize:vertical}
.form input:focus,.form textarea:focus{outline:none;border-color:var(--link);box-shadow:0 0 0 3px rgba(13,111,178,.18)}
.form .btn{width:100%}
.form .small{margin-top:12px;font-size:.88rem;color:var(--muted);text-align:center}
.hp{position:absolute;left:-9999px}
@media (max-width:880px){.contact{grid-template-columns:1fr}}
@media (max-width:520px){.form .row{grid-template-columns:1fr;gap:0}}
.placeholder{border:2px dashed #d08700;background:#fff8ec;color:#6b4300;border-radius:12px;padding:18px 20px;font-weight:700}

/* footer */
.site-foot{background:var(--soft);border-top:1px solid var(--line);padding:clamp(56px,7vw,80px) 0 28px}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:36px}
.site-foot img{height:44px;width:auto}
.site-foot p{color:var(--muted);margin-top:14px;max-width:36ch}
.site-foot h2{font-family:var(--body);font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:12px}
.site-foot li a{display:inline-block;padding:7px 0;color:var(--ink-2);text-decoration:none}
.site-foot li a:hover{color:var(--link)}
.social{display:flex;gap:6px;margin-top:14px}
.social a{display:grid;place-content:center;width:44px;height:44px;border-radius:10px;background:#fff;border:1px solid var(--line);color:var(--ink-2)}
.social a:hover{color:var(--link);border-color:var(--link)}
.social svg{width:20px;height:20px}
.legal{display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px;margin-top:48px;padding-top:22px;border-top:1px solid var(--line);font-size:.9rem;color:var(--muted)}
@media (max-width:900px){.foot-grid{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.foot-grid{grid-template-columns:1fr}}

/* sticky mobile CTA */
.mbar{display:none}
@media (max-width:760px){
  .mbar{display:grid;grid-template-columns:1fr 1.6fr;gap:10px;position:fixed;left:0;right:0;bottom:0;z-index:50;padding:10px 12px calc(10px + env(safe-area-inset-bottom));background:rgba(255,255,255,.97);border-top:1px solid var(--line)}
  .mbar .btn{min-height:48px;padding:10px 12px}
  body{padding-bottom:78px}
}

/* motion (subtle, opt-in) */
@media (prefers-reduced-motion:no-preference){
  .btn,.social a,.gallery img{transition:background-color .2s ease,color .2s ease,border-color .2s ease,transform .3s ease}
  .btn:hover{transform:translateY(-1px)}
  .hero h1,.hero .lede,.hero .cta-row{animation:rise .7s cubic-bezier(.2,.7,.2,1) both}
  .hero .lede{animation-delay:.08s}.hero .cta-row{animation-delay:.16s}
  /* transform only: fading the H1 from opacity 0 would delay LCP */
  @keyframes rise{from{transform:translateY(12px)}to{transform:none}}
}

/* ===================== round 2: orange accents, ticker, counters, motion ===================== */
:root{--orange:#ff6b00;--orange-ink:#1a0a00;--orange-text:#e05a00;--orange-small:#b34700}
/* orange = highlights only; blue stays the button color */
.eyebrow::before{background:var(--orange)}
.hl{color:var(--orange-text);text-decoration:underline 4px var(--orange);text-underline-offset:.12em;text-decoration-skip-ink:auto}
.hero h1{line-height:1.1}
.step--key{border-color:var(--orange);box-shadow:0 22px 44px -30px rgba(255,107,0,.55)}
.step--key .tag{background:var(--orange);color:var(--orange-ink)}
.step--key li::before{background:var(--orange);border-color:var(--orange)}
.tier--pop{border-color:var(--orange);box-shadow:0 30px 60px -40px rgba(255,107,0,.6)}
.tier--pop .badge{background:var(--orange);color:var(--orange-ink)}
.tier .g{border-left:4px solid var(--orange)}
.seal{border-color:var(--orange);position:relative}
.seal strong{color:var(--orange-text)}
.pillar--key .k::after{color:var(--orange-small)}
.pillar--key{background:linear-gradient(90deg,transparent,rgba(255,107,0,.06),transparent)}
.final{position:relative;overflow:hidden}
.final::after{content:"";position:absolute;right:-60px;bottom:-60px;width:220px;height:220px;border-radius:50%;border:26px solid rgba(255,107,0,.9);pointer-events:none}
.final>*{position:relative;z-index:1}
.stats strong span{display:inline;margin:0;font-size:inherit;color:inherit}
.stats strong{font-variant-numeric:tabular-nums}
.stats strong .sfx,.stats strong[data-from] .n{color:var(--orange-text)}
@media (max-width:800px){.final::after{width:140px;height:140px;border-width:18px;right:-50px;bottom:-50px}}

/* "Built for" ticker, same behavior as the current site: marquee, faded edges, pauses on hover */
.ticker{position:relative;overflow:hidden;background:var(--soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:18px 0}
.ticker::before,.ticker::after{content:"";position:absolute;top:0;bottom:0;width:11%;z-index:2;pointer-events:none}
.ticker::before{left:0;background:linear-gradient(90deg,var(--soft),transparent)}
.ticker::after{right:0;background:linear-gradient(270deg,var(--soft),transparent)}
.ticker-track{display:flex;width:max-content}
.ticker ul{display:flex;flex:none}
.ticker li{display:inline-flex;align-items:center;gap:10px;padding:0 30px;color:var(--link);font-weight:700;font-size:.98rem;white-space:nowrap;position:relative}
.ticker li svg{width:20px;height:20px;color:var(--orange)}
.ticker li::after{content:"";position:absolute;right:-3px;top:50%;width:5px;height:5px;margin-top:-2px;border-radius:50%;background:#b7c2cb}
@media (prefers-reduced-motion:no-preference){
  .ticker-track{animation:marquee 38s linear infinite}
  .ticker:hover .ticker-track{animation-play-state:paused}
  @keyframes marquee{to{transform:translateX(-50%)}}
}
@media (prefers-reduced-motion:reduce){
  .ticker-track{width:auto;justify-content:center}
  .ticker ul{flex-wrap:wrap;justify-content:center;row-gap:10px}
  .ticker ul[aria-hidden]{display:none}
  .ticker::before,.ticker::after{display:none}
}

/* founder socials */
.bio-social{margin-top:18px}

/* header gets a soft shadow once you scroll */
.site-head{transition:box-shadow .25s ease}
.site-head.scrolled{box-shadow:0 8px 24px -18px rgba(16,33,42,.45)}

/* ---- motion: everything opt-in, content always visible without JS ---- */
@media (prefers-reduced-motion:no-preference){
  /* scroll reveal: site.js adds [data-reveal] + .in; hero is never hidden (LCP) */
  .js [data-reveal]{opacity:0;transform:translateY(22px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
  .js [data-reveal="left"]{transform:translateX(-26px)}
  .js [data-reveal="right"]{transform:translateX(26px)}
  .js [data-reveal="zoom"]{transform:scale(.96)}
  .js [data-reveal].in{opacity:1;transform:none;transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .5s cubic-bezier(.2,.7,.2,1),box-shadow .3s ease,border-color .3s ease}

  /* hero photo settles in; transform only so LCP isn't delayed */
  .hero-media img{animation:settle 1.4s cubic-bezier(.2,.7,.2,1) both}
  @keyframes settle{from{transform:scale(1.05)}to{transform:none}}
  .hero-media{animation:rise .9s .1s cubic-bezier(.2,.7,.2,1) both}
  .hero .hl{animation:underline .8s .7s ease forwards}
  @keyframes underline{from{text-decoration-color:transparent}to{text-decoration-color:var(--orange)}}

  /* cards lift on hover (mouse only) */
  @media (hover:hover){
    .step,.tier,.bio,.pillar li,.case .ba>div,.beliefs li,.partner{transition:transform .3s cubic-bezier(.2,.7,.2,1),box-shadow .3s ease,border-color .3s ease}
    .step:hover,.tier:hover,.bio:hover{transform:translateY(-6px);box-shadow:0 26px 50px -30px rgba(16,33,42,.45)}
    .pillar li:hover{transform:translateX(4px)}
    .partner:hover{border-color:var(--orange)}
    .bio img,.team img,.story img{transition:transform .8s cubic-bezier(.2,.7,.2,1)}
    .bio:hover img{transform:scale(1.03)}
    .bio{overflow:hidden}
    .cta-row a:not(.btn) svg,.after a:not(.btn) svg{transition:transform .25s ease}
    .cta-row a:not(.btn):hover svg,.after a:not(.btn):hover svg{transform:translateX(4px)}
    .btn--blue:hover{box-shadow:0 10px 22px -12px rgba(13,111,178,.8)}
    .pains li{transition:background-color .25s ease,padding-left .25s ease}
    .pains li:hover{background:linear-gradient(90deg,rgba(192,57,43,.05),transparent);padding-left:8px}
  }

  /* guarantee seal: slow orange pulse (v2 had this too) */
  .seal::after{content:"";position:absolute;inset:-3px;border-radius:50%;border:3px solid var(--orange);animation:pulse 2.8s ease-out infinite}
  @keyframes pulse{0%{transform:scale(1);opacity:.7}80%,100%{transform:scale(1.28);opacity:0}}

  /* FAQ answers slide in */
  .faq details[open] p{animation:drop .35s cubic-bezier(.2,.7,.2,1)}
  .faq summary::after{transition:transform .25s ease}
  .faq details[open] summary::after{transform:rotate(180deg)}
  @keyframes drop{from{opacity:0;transform:translateY(-6px)}to{opacity:1;transform:none}}
  .case details[open] > :not(summary){animation:drop .35s cubic-bezier(.2,.7,.2,1)}

  /* "Most popular" badge + Convert tag breathe a little */
  .tier--pop .badge,.step--key .tag{animation:nudge 3.2s ease-in-out infinite}
  @keyframes nudge{0%,100%{transform:translateY(0)}50%{transform:translateY(-3px)}}

  /* mobile menu drops down */
  @media (max-width:880px){.nav.open{animation:drop .25s ease-out}}
  .lightbox[open]{animation:pop .25s cubic-bezier(.2,.7,.2,1)}
  @keyframes pop{from{opacity:0;transform:scale(.96)}to{opacity:1;transform:none}}
}

/* Google appointment schedule embed (thanks page) */
.booking{background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;box-shadow:0 24px 50px -36px rgba(16,33,42,.45)}
.booking iframe{display:block;width:100%;height:760px;border:0}
@media (max-width:760px){.booking iframe{height:900px}}